“It will feel dated in five to 10 years because it’s operating within today’s standards.”, How Online Media Can Drive Offline Success, Family-Friendly Premium Content Drives CTV’s New Digital Hearth, By Charles Gabriel, VP and Head of Advertising, U.S., WildBrain Spark, Q5 Advertising Tactics to Ensure a Big Start to 2021, By Corinne Demadis, VP, U.S. East Coast, Smartly.io, {"taxonomy":"","sortby":"","label":"","shouldShow":""}. Their client list includes a broad range of consumer businesses, including Amazon, Coca-Cola, Visa, Levi's, Subway, Little Caesars, Burger King, McDonald's, MillerCoors and Samsung. For example, when you work for Turner Duckworth, where your clients are the likes of Amazon, Burger King, Coca-Cola, McDonald’s, Samsung and Subway, you can be pretty sure you’ve reached millions of eyeballs. Refreshing fresh. Tim Hortons. Mar 1, 2020 - Unmistakable design for the world's greatest brands. Subway. And those that aspire to join them. Jun 27, 2020 - Unmistakable design for the world's greatest brands. The piece was submitted to the medium: Brand Design within the entry type: Product/Service and the category: Corporate Identity. Amazon. Turner Duckworth creates unmistakable designs for the world's greatest brands, and those that aspire to join them. The… We drew inspiration from the original Subway mark and built meaning back into the organization by giving the Subway arrows more purpose: a representation of choice that has always been a part of the Subway legacy. Refreshing fresh. 2018. The… Sandwich Bar Sandwiches Menu Board Design Best Banner Flat Design Illustration … Vit called the new logo “stiff and clunky,” adding that it’s “simply another rendition of what the Subway logo has always been,” with a 2019 twist. Second, Subway was struggling to carve out a niche. Turner Feature Animation (1) TV Guide (2) Tweety Bird (1) U.S. San Francisco. This 2018 Clio Awards Bronze winning entry titled 'Subway Visual Identity ' was entered for Subway by Turner Duckworth: London, San Francisco & New York , San Francisco . Work; About Us; Careers; Contact; Subway. See more projects. See more ideas about visual identity, subway, visual. Unlock full credits and more with a Source membership. Armin Vit, co-founder of graphic design firm UnderConsideration (which did not work on the Subway rebrand), said the new logo was “executed within the trends and normalcy of today’s logos” that typically are marked by their straightforwardness and sans-serif typefaces. Despite the struggles, one bright spot for Subway came two years ago in the form of a massive, much-needed overhaul of its visual identity. The EYE THINK mark and LOVE THE … United States +1 (212) 463 2400. See more projects. San Francisco. It consists of 1 video and 10 images. The project was led by creative director Andy Baron and Austria-based photographer Marion Luttenberger. Turner Duckworth sought to change this by taking Subway back to its roots and streamlining its overall look. View Map. Adam Howard. Oh, and there’s also an attached 1,533 square feet garage for your fleet of … Published Nov 10, 2017. The company sits between fast-food giants and healthier, more expensive options, so part of the brief involved differentiating the brand to prevent it from languishing in the murky middle. Coca-Cola. Title Subway Branding Photographer Marion Luttenberger Creative Director Andy Baron … Oct 8, 2019 - Unmistakable design for the world's greatest brands. The… However, the redesign is more divisive within the design community. Subway says many of the … 40 Chancery Lane. And those that aspire to join them. However, the redesign is more divisive within the design community. “The new logo is fine, but it’s not timeless,” Vit said. Playing with fire. California 94111. “If you close your eyes, those are the things you think of when you think of Subway,” Baron said, explaining that the firm wanted to “unlock the potential” of these symbols instead of concocting something brand new. California 94111. Subway’s dynamic new visual identity system was developed by Turner Duckworth, an award-winning creative agency with studios in San Francisco, London and New York.. 40 Chancery Lane. ... See more projects. Sort of. Unmistakable design for the world's greatest brands. Partner at Turner Duckworth, London in London, United Kingdom. Subway New Visual Identity System Nov 8, 2017 | Branding , Inspiration The new Subway Visual Identity System was lead by creative agency Turner Duckworth (NYC) and Creative Director Andy Baron , who brought in Austria-based Photographer and Designer Marion Luttenberger to develop and execute the new visual trajectory of the Subway brand. San Francisco. “The bright, bold colors are representative of the food served in our restaurants—from green inspired by peppers, to the red of tomatoes—as well as fresh veggie displays in the remodeled locations,” she said. Credits powered by Credits powered by . former chief marketing officer Joe Tripodi, Women Marketers Shatter Stereotypes; Fast Food’s Stuffing Pioneer: Tuesday’s First Things First, Amazon Adds Spoiler-Free Delivery Options for Holiday Surprises, LinkedIn Provides a Peek at the Inner Workings of Its Ads Auction Process, Friday, Nov. 20 Scoreboard: Fox News Wins Total Prime Time Viewers; MSNBC Wins Total Day Viewers; CNN Wins Adults 25-54, In a Stellar Use of Animation, Absolut Imagines the Joy of Reuniting Post-Pandemic, Charles Gabriel, VP and Head of Advertising, U.S., WildBrain Spark, Corinne Demadis, VP, U.S. East Coast, Smartly.io. Design director for brand and photography guidelines, sandwich & packaging photography suite, and case study video. London WC2A 1JA. And those that aspire to join them. For example, when you work for Turner Duckworth, where your clients are the likes of Amazon, Burger King, Coca-Cola, McDonald’s, Samsung and Subway, you can be pretty sure you’ve reached millions of eyeballs. London. View Map. Turner Duckworth: London, San Francisco & New York Client Subway Designer Andy Baron, Drew Stocker, Amelia Irwin, NicoleJordan, Adam Howard, Gaston Yagmourian, Robert Williams Industrial Designer: Piotr Woronkowicz Category Print Logo Country United States of America. “During 2016, Marion teamed up … 615 Battery Street, Sixth Floor. Turner Duckworth was founded in London in 1992 by David Turner and Bruce Duckworth, who had met at the design firm Minale Tattersfield. It consists of 1 video and 10 images. The redesign also involved using the chain’s well-known arrows to drive home the fact that Subway has long prided itself on customization, a brand attribute that Baron said the company “invented” and wanted to get more credit for. Turner Duckworth - Subway. We design and craft unmistakable brand assets that stand the test of time. Give us a brief overview of how the team works at Turner Duckworth? United Kingdom +44 (0)20 8994 7190. A few years back, Baron said he and the team had the opportunity to show off the redesign to thousands of franchisees at a company event, where it got a “surprisingly positive response” from those in attendance. We Have Liftoff. Subway. Turner Duckworth is an award-winning creative agency with studios in San Francisco, London and New York. Previous Next. Reclaiming the Rockies. Learn More Or Log In . Designers: Turner Duckworth: London, San Francisco & New York, London, U.K. Second, Subway was struggling to carve out a niche. How we refreshed an iconic tea brand. Refreshing fresh. Turner Duckworth specializes in visual identity and packaging design for a broad range of consumer businesses, including Amazon, Coca-Cola, Visa, Levi's, Subway, Little Caesars, Burger King, … Mar 1, 2020 - Unmistakable design for the world's greatest brands. Work; About Us; Careers; Contact; Tick Tock. Discover (and save!) Second, Subway was struggling to carve out a niche. TURNER DUCKWORTH NEW YORK NY, SAN FRANCISCO CA, LONDON NY. “One of the things that gets a lot of feedback, in particular, is the cup,” he said. United States +1 (415) 675 7777. Credits powered by Credits powered by . To say that Subway’s marketing department has been a hot mess in recent years is an understatement. Lisbon’s subway/metro system also had its own custom typeface developed, called Metrolis (full name, Metrolis Sinalética) and it was designed by Freda Sack and David Quay. Turner Duckworth creates unmistakable designs for the world's greatest brands, and those that aspire to join them. And those that aspire to join them. Subway’s dynamic new visual identity system was developed by Turner Duckworth, an award-winning creative agency with studios in San Francisco, London and New York. Voir plus d'idées sur le thème bricolage d'été, fond d'écran téléphone, fond d'écran coloré. Refreshing fresh. To say that Subway’s marketing department has been a hot mess in recent years is an understatement. Credits powered by . Learn More Or Log In . 40 Chancery Lane. An assessment of Subway’s existing visual identity found that it lacked cohesion, which made many of the brand’s elements feel disparate. The… How we looked at the past to create the future for Subway restaurants visual identity. McWhopper Campaign by Y&R New Zealand / Turner Duckworth. For one of his latest projects, the studio worked for Subway’s new identity, under the creative direction of Andy Baron and Austria-based photographer Marion Luttenberger. An assessment of Subway’s existing visual identity found that it lacked cohesion, which made many of the brand’s elements feel disparate. Turner Duckworth: London, San Francisco & New York Client Subway Designer Andy Baron, Drew Stocker, Amelia Irwin, NicoleJordan, Adam Howard, Gaston Yagmourian, Robert Williams Industrial Designer: Piotr Woronkowicz Category Print Logo Country United States of America Marie Han Silloway, Subway’s vp of global brand management and acting creative advertising leader in the U.S., said the chain’s new visual identity was inspired by what they serve. Required fields are marked *. This involved playing up its iconic green and yellow coloring as well as its signature arrows. A few years back, Baron said he and the team had the opportunity to show off the redesign to thousands of franchisees at a company event, where it got a “surprisingly positive response” from those in attendance. As Turner Duckworth says, the logomark is “a symbol that empowers customers to enjoy Subway in any way they choose”. Turner Duckworth was founded in London in 1992 by David Turner and Bruce Duckworth, who had met at the design firm Minale Tattersfield. According to QSR magazine, remodeled Subway stores experienced an 11% increase in gross profit, while traffic lifted more than 8%, when compared to ones that hadn’t updated yet, a sampling found. Giving an old friend a new look. London WC2A 1JA. See more ideas about Visual identity, Subway, Identity. After years of disjointed and outdated imagery, Subway made the choice to invest in its brand via updated packaging, in-store imagery and a revamped logo. The same … Eat in or takeaway? “[Tripodi] realized that the brand was in a situation where it desperately needed a design overhaul,” said Andy Baron, creative director at Turner Duckworth. London WC2A 1JA. “The new logo is fine, but it’s not timeless,” Vit said. September 2020. Subway. Subway's rebrand focused on cohesively accentuating their existing signature elements. Like many established brands, the 54-year-old sub purveyor is trying to find relevance in the face of changing consumer tastes. 4 nov. 2020 - Découvrez le tableau "Bricolage d'été" de Gabsichaima sur Pinterest. https://www.behance.net/gallery/58206015/SUBWAY-Visual-Identity-System London. First, Subway wanted Turner Duckworth to focus on creating an in-store experience that would resonate with consumers. Client: Subway Sandwich Shops, Inc, Milford, Connecticut, USA The world of fast food and quick-service restaurants has evolved and so have consumers. And those that aspire to join them. After years of disjointed and outdated imagery, Subway made the choice to invest in its brand via updated packaging, in-store imagery and a revamped logo. May 8, 2020 - Subway’s dynamic new visual identity system was developed by Turner Duckworth, an award-winning creative agency with studios in San Francisco, London and New York. © 2020 Adweek - All Rights Reserved. Subway Visual Identity System by Turner Duckworth. Turner Duckworth’s San Francisco team broke the project down into three steps: decluttering; highlighting standouts about the brand; and identifying latent opportunities that weren’t already being mined. Discover (and save!) Turner Duckworth. Like many established brands, the 54-year-old sub purveyor is trying to find relevance in the face of changing consumer tastes. Turner Duckworth. The Logo The Subway logo is a wordmark logo that uses a bold sans serif typeface in capital letters. Coors Light. See all work from David Turner. Subway Subway Visual Identity . Tripodi had worked with Turner Duckworth on Coca-Cola’s rebrand about a decade ago while serving as the drink giant’s CMO. Turner Duckworth - Subway. See more projects. Since 2015, the same year the chain’s former spokesperson Jared Fogle landed himself in prison for child pornography and sex with minors, Subway has dealt with a revolving door of both creative agencies and marketers. Work; About Us; Careers; Contact; Little Caesars. Mar 19, 2019 - Subway’s dynamic new visual identity system was developed by Turner Duckworth, an award-winning creative agency with studios in San Francisco, London and New York. The company designs visual identification and packaging for brands such as Coors Light, Burger King, Coca-Cola, Amazon, Subway … In late 2017, the company tapped Turner Duckworth to lead the food chain’s makeover, the same guys behind Burger King and Subway’s visual rebranding. Turner Duckworth is a true giant among packaging manufacturers. “One of the things that gets a lot of feedback, in particular, is the cup,” he said. This 2018 Clio Awards Bronze winning entry titled 'Subway Visual Identity ' was entered for Subway by Turner Duckworth: London, San Francisco & New York , San Francisco . The revamp was led by Publicis design firm Turner Duckworth, which was tapped by former chief marketing officer Joe Tripodi, who retired from Subway last year. Second, Subway was struggling to carve out a niche. U.K.-based visual-identity and packaging-design agency Turner Duckworth helped revitalize Subway’s brand identity — from the revamp of the company’s iconic logo last year, to the new colour palette, as well as new packaging, uniforms and signage. San Francisco. From a business perspective, it appears as though the new look is working. Your email address will not be published. Subway. 375 Hudson Street, 16th Floor. While Baron said he can’t speak from a business perspective, he believes that the new visual identity, which began its global rollout in 2017, has been successful so far. Sep 25, 2019 - This Pin was discovered by ilana. The… your own Pins on Pinterest 2018. The company sits between fast-food giants and healthier, more expensive options, so part of the brief involved differentiating the brand to prevent it from languishing in the murky middle. Turner Duckworth, the agency behind this rebrand, looked for inspiration from the company’s history to reinvent Subways future visual identity. Unmistakable design for the world's greatest brands. New York 10014. It’s become this iconic piece of design.”. Second, Subway was struggling to carve out a niche. Subway’s dynamic new visual identity system was developed by Turner Duckworth, an award-winning creative agency with studios in San Francisco, London and New York. Jan 20, 2020 - Subway’s dynamic new visual identity system was developed by Turner Duckworth, an award-winning creative agency with studios in San Francisco, London and New York. In Subway's quest to re-imagine their positioning and décor, the challenge was to create signage systems that are vibrant and unique, while remaining affordable for their very large franchise network. Andy Baron is an Executive Creative Director at Turner Duckworth. London. Share: Credits powered by . New York. According to QSR magazine, remodeled Subway stores experienced an 11% increase in gross profit, while traffic lifted more than 8%, when compared to ones that hadn’t updated yet, a sampling found. Aug 9, 2019 - Designed by Turner Duckworth. U.K.-based visual-identity and packaging-design agency Turner Duckworth helped revitalize Subway’s brand identity — from the revamp of the company’s iconic logo last year, to the new colour palette, as well as new packaging, uniforms and signage. He has directly influenced many leading brands and organizations including Anheuser-Busch, BlackRock, General Mills, MillerCoors, Samsung, Subway, the School of Visual Arts, and Visa. Capturing the spirit of Canada. Aug 29, 2015 - This Pin was discovered by Valentin Moreau. View Map. Subway : Entrant Company: Turner Duckworth: London, San Francisco & New York : Head of Design: David Turner: Head of Design: Bruce Duckworth: Executive Creative Director: Sarah Moffat: Creative Director: Andy Baron: Designer: Andy Baron: Designer: Amelia Irwin: Designer: Drew Stocker: Designer: Nicole Jordan : Designer: Adam Howard: Designer: Gaston Yagmourian: Designer: Robert Williams The redesign also involved using the chain’s well-known arrows to drive home the fact that Subway has long prided itself on customization, a brand attribute that Baron said the company “invented” and wanted to get more credit for. Subway Visual Identity System by Turner Duckworth | Inspiration Grid Subway’s dynamic new visual identity system was developed by Turner Duckworth, an award-winning creative agency with studios in San Francisco, London and New York. Client: Subway Sandwich Shops, Inc, Milford, Connecticut, USA The world of fast food and quick-service restaurants has evolved and so have consumers. “If you close your eyes, those are the things you think of when you think of Subway,” Baron said, explaining that the firm wanted to “unlock the potential” of these symbols instead of concocting something brand new. Raymond Duckworth, Alternate Edgar Paz, Alternate Society of Hispanic Professional Engineers (SHPE-LA) ... Sonya Turner, DEOD X Marisela Villar, DEOD X Bruce Warrensford, Director, Contract Administrator (Transit Operations Support) ... Water Pipe Installation and Westside Subway Advanced Utility Relocation (La Cienega Station). And those that aspire to join them. This involved playing up its iconic green and yellow coloring as well as its signature arrows. New York. The piece was submitted to the medium: Brand Design within the entry type: Product/Service and the category: Corporate Identity. London WC2A 1JA. Raising a smile. We drew inspiration from the original Subway mark and built meaning back into the organization by giving the Subway arrows more purpose: a representation of choice that has always been a part of the Subway legacy. Their client list includes a broad range of consumer businesses, including Amazon, Coca-Cola, Visa, Levi's, Subway, Little Caesars, Burger King, McDonald's, MillerCoors and Samsung. Instead of just appearing on the logo, the arrows now literally pointed to different ways that customers can order their subs. How we crafted a visual identity for pizza lovers of all generations with Little Caesars ®. And we’re really lovin’ it. “Just by virtue of the way it’s designed, you can see it a mile away. The… Trombinoscope Photos De Groupe Cartes De Voeux Mise En Page Graphisme Affiche Visuelle Conception De Site Web Affiches Campagne. Despite the struggles, one bright spot for Subway came two years ago in the form of a massive, much-needed overhaul of its visual identity. Fresh or toasted? London. Turner Duckworth: London, San Francisco & New York Client Subway Designer Head of Design: David Turner and Bruce Duckworth Andy Baron, Drew Stocker, Amelia Irwin, NicoleJordan, Adam Howard, Gaston Yagmourian, Robert Williams Piotr Woronkowicz Category Print Branding Country United States of America. Subway. The new Subway Visual Identity System was lead by creative agency Turner Duckworth (NYC) and Creative Director Andy Baron, who brought in Austria-based Photographer and Designer Marion Luttenberger to develop and execute the new visual trajectory of the Subway brand. View Map. The new Subway Visual Identity System was lead by creative agency Turner Duckworth (NYC) and Creative Director Andy Baron, who brought in Austria-based Photographer and Designer Marion Luttenberger to develop and execute the new visual trajectory of the Subway brand. United Kingdom Subway’s dynamic new visual identity system was developed by Turner Duckworth, an award-winning creative agency with studios in San Francisco, London and New York. United Kingdom +44 (0)20 8994 7190. While Baron said he can’t speak from a business perspective, he believes that the new visual identity, which began its global rollout in 2017, has been successful so far. Main Navigation. They designs iconic visual identities and packaging for consumer brands. Designers: Turner Duckworth: London, San Francisco & New York, London, U.K. First, Subway wanted Turner Duckworth to focus on creating an in-store experience that would resonate with consumers. Turner Duckworth is an award-winning creative agency with studios in San Francisco, London and New York. “Just by virtue of the way it’s designed, you can see it a mile away. Subway Visual Identity, 2017. They designs iconic visual identities and packaging for consumer brands. Marie Han Silloway, Subway’s vp of global brand management and acting creative advertising leader in the U.S., said the chain’s new visual identity was inspired by what they serve. Aug 9, 2019 - Designed by Turner Duckworth. The new Subway Visual Identity System was lead by creative agency Turner Duckworth (NYC) and Creative Director Andy Baron, who brought in Austria-based Photographer and Designer Marion Luttenberger to develop and execute the new visual trajectory of the Subway brand. The revamp was led by Publicis design firm Turner Duckworth, which was tapped by former chief marketing officer Joe Tripodi, who retired from Subway last year. 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Sandwiches Menu Board turner duckworth subway Best Banner Flat design Illustration … Turner Duckworth is an understatement how we looked the! To say that Subway ’ s not timeless, ” Vit said of consumer! D'Écran téléphone, fond d'écran téléphone, fond d'écran coloré like many established brands, the sub. Design and craft Unmistakable Brand assets that stand the test of time Best. Subway, identity sans serif typeface in capital letters coloring as well as its signature arrows cup, he! ’ s become this iconic piece of design. ” logo that uses a bold sans serif typeface in capital.... Change this by taking Subway back to its roots and streamlining its overall look study video things that gets lot! Identity for pizza lovers of all generations with Little Caesars ® tableau `` d'été. Packaging manufacturers own Pins on Pinterest mar 1, 2020 - Unmistakable design for the world greatest.: Corporate identity entry type: Product/Service and the category: Corporate identity Moreau... 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